Building a real business,
one honest post at a time.

Building BafGo: Day One

Why I started building async interview software for small businesses — and why I think the best tools are built slowly, by people who actually use them.

7 min read · by Ben Read post →

How to Hire When You Don't Have an HR Team

A practical framework for small business owners who need to make great hires without a dedicated HR department — from writing job posts to evaluating candidates fairly.

9 min read · by Ben Read post →

The New Hiring Frontier: How Async Is Leveling the Playing Field

Big companies have always had the edge in talent acquisition. Here's why small businesses are winning the hiring war, one recorded video at a time.

7 min read · by Ben Read post →

Trust Is the Only Moat Worth Building

Every small business competes on trust. Here's why I built VeriLogo before anything else — and why provable social proof matters more than ever.

6 min read · by Ben Read post →

What I Learned From 6 Months of Building Alone

The honest, unfiltered reality of solo development — shipping every feature, answering every support email, and trying to build a business that doesn't burn you out.

8 min read · by Ben Read post →